What Employer Branding Is And How To Construct It For Your Enterprise | Pirate Tech

Advertising and marketing Podcast with James Ellis

On this episode of the Duct Tape Advertising and marketing Podcast, I interview James Ellis. James. James is the director of Employer Model Labs in Chicago and is a born employer model nerd whose mission is to create 1,000,000 employer model thinkers. He’s an creator, keynote speaker, practitioner, and podcaster with intensive expertise throughout a number of industries for almost a decade.

Major level:

Regardless of the dimensions of your online business, you need to use an employer model to your benefit. With it, you possibly can not solely be seen as a fascinating place for nice expertise, but in addition get severe enterprise outcomes, like decreasing hiring prices and shortening search occasions! On this episode, James Ellis shares his ideas on what precisely an employer model means and how one can profit from it.

Questions I ask James Ellis:

• [1:20] What’s the employer model and why is it essential?
• [2:29] Would you go so far as to say {that a} core advertising and marketing message that talks about what an important workforce you have got and the way nice folks wish to work there is not actually a nasty buyer engagement message both, proper?
• [4:46] How does somebody want to begin excited about creating and speaking a constructive employer model?
• [7:38] Employer tradition and branding are the identical in some ways – would you say one is simply exterior communication?
• [11:46] How do you measure employer model and what’s the ROI?
• [13:39] Ought to the employer model be within the advertising and marketing division? And the way are firms struggling to marry advertising and marketing, recruiting, and branding on the whole?
• [15:50] There are many surveys displaying that individuals will take loads much less cash to work at a spot that focuses on creating an important return on funding. Would you ever use that form of argument to get the ROI and the sensible nature of it?
• [18:50] I inform folks on a regular basis that it’s a must to have a slender give attention to who is a perfect consumer, and that implies that it’s a must to inform some those who they don’t seem to be an excellent consumer. Would you recommend to some extent that as an organization the identical thought applies?
• [21:06] What has digital teleworking from residence finished with this dynamic?
• [23:19] The place can extra folks join with you and study extra about your work?

Do you want this present? Click on above and provides us a evaluation on iTunes please!

This episode of the Duct Tape Advertising and marketing Podcast is delivered to you by the HubSpot Podcast Community.

HubSpot Podcast Community is the audio vacation spot for enterprise professionals in search of one of the best schooling and inspiration on the way to develop a enterprise.