MECLABS SuperFunnel Analysis Cohort LiveClass: A recap of AI, advertising and marketing methods, and collaborative studying | Tech Aza

Here is a summary of February 22^{North Dakota} MECLABS SuperFunnel Research Cohort LiveClass, written by artificial intelligence (scroll down to the Process section if you’re curious how it was written).

The MECLABS SuperFunnel research cohort recently conducted a LiveClass, which attracted a diverse group of marketers from different backgrounds. Participants shared their experiences, ideas, and suggestions on various aspects of digital marketing, from AI to headlines. These are some of the key points of LiveClass.

AI as collaborators instead of doppelgangers

One of the participants suggested that AI should be seen as a collaborator instead of a double. In other words, AI should be used to enhance human life rather than replace it. The participant added that companies should focus on using AI to augment their existing processes and workflows, rather than trying to replace humans with machines.

Headlines must contain four value words

Another participant pointed out that headlines should contain four value words. The participant added that these value words should address customers’ pain points and offer a solution to their problems. Another suggestion was to include the words “you” and “your” in the headlines, which could help make them more personal and engaging.

Tips and ideas for marketing a new product

During LiveClass, participants discussed various marketing ideas for a product, including display stands at local supermarkets, geo-targeting filters on ads, and sending free samples in an age of inflated shipping costs. One participant suggested that the entire step-by-step handmade recipe of the product could be shared as a marketing ploy, emphasizing ancient human craftsmanship and endless tradition.

Another participant jokingly suggested that the flavor profile could be converted to binary so that customers could download the flavor to their cerebral cortex. Some participants suggested selling the product to restaurants or stores instead of individuals. Participants also discussed the importance of storytelling in marketing and how it can create an emotional connection with customers.

Tips for Creating a Compelling Landing Page for a Free Logo Ebook

One participant submitted a landing page with a free eBook on logos.

Participants discussed the importance of a good logo in building trust with potential customers. They suggested that a page layout should be more impressive if a business wants potential customers to trust them with its logo. Participants recommended displaying recognizable logos of companies that the design team has supported. They also suggested analyzing the company logo to demonstrate their expertise and convey the logic behind choosing each aspect of the logo.

Participants suggested creating an infographic dissecting the company logo to provide a visual representation of their experience. They also recommended creating a personal value proposition to help companies develop their brand identity. In general, the participants agreed that a good logo is a crucial element in building trust with potential customers.

Overall, LiveClass provided merchants and entrepreneurs with various creative marketing strategies to help them promote their products effectively. It was a valuable learning experience for marketers. The participants shared their experiences, ideas and suggestions on various aspects of digital marketing. Key points from LiveClass highlight the importance of using AI as a collaborator, creating effective headlines, and paying attention to website design.

The process to create this blog post using artificial intelligence

When I tried this out last week, I went into a lot more detail about the process for using AI and thoughts on using AI for content creation. You can read that in Lessons Learned from a Live MECLABS SuperFunnel Research Cohort Class: A Marketer’s Perspective.

The basic drive for using AI is: for something as simple as summarizing a webinar, is AI good enough? Should I use an entry level human writer? Or do you need a skilled and experienced human writer with deep subject matter expertise? One LiveClass participant summed it up well by discussing marginal returns, when it’s not worth trying 50% more to get a 1.4% improvement.

The goal this time was to use the LiveClass transcript as raw material for the AI. So first we tried using Fathom. But Fathom only works with Zoom Meetings, not Zoom Webinars. So that didn’t work.

I then tried using ChatGPT and pasting the transcript. But it didn’t work either. The transcript was over 22,000 words, too long for ChatGPT. ChatGPT recommends about 1000 words.

So I decided to go back to what I used last week: the chat log. This provides an additional filter, adding the wisdom of the community. Of course, filters have advantages and disadvantages. The downside is that you are not learning directly from the teaching.

Even this was too long for ChatGPT, at over 5,000 words. So I had to cut it into thirds.

This brings another challenge with ChatGPT. Even if you give it the exact same message, it will create different output each time (there must be some level of randomness programmed into it).

It’s not ideal for having a blog post with a consistent voice. Although after some tinkering with different prompts, I was able to get something close to uniformity in the voice.

The most effective ad had the least amount of information. “Write a blog post based on the MECLABS SuperFunnel Research Cohort LiveClass. Here is the first third of the LiveClass chat.”

This worked better than prompts to talk about the target audience or ask for transferable principles or key takeaways. I found ChatGPT used those prompts as an entry level SEO writer fond of keyword stuffing. He just repeated those words and their synonyms throughout (trying to please me I guess?) When I asked him to write a blog post with less information, he seemed to use more natural language processing to determine what the chat was really about. . There was also more voice consistency with this approach.

And then, of course, it required human insight and supervision, although I tried to use a very light editor’s touch, as the purpose of these blog posts is not just to give you an overview of LiveClasses, but also, to further all of our knowledge in the use of artificial intelligence (along with human intelligence) in our marketing and content creation.

So this was another step in our journey into the future.