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Welcome to our weekend Apple Breakfast column, which packs all of the Apple information you missed this week into one helpful, bite-sized roundup. We name it Apple Breakfast as a result of we expect it goes nice with a cup of espresso or tea within the morning, however it’s nice when you additionally wish to learn it over lunch or dinner.
The king has dangerous advisers
There’s a centuries-old apply within the UK, and doubtless in different petty monarchies*, whereby shrewd political operators disguise criticism of the King by complaining about his “dangerous advisers”. It’s a fiction that has additionally been exploited with nice success by some prime ministers, and greater than as soon as I’ve discovered myself making use of it to the CEO of Apple.
Tim Cook dinner is a seemingly transparently first rate man. On the peripheries of his function as Apple boss, he is accomplished some transparently first rate issues, from standing up for homosexual and transgender rights and migrant employees to turning down shareholders skeptical of local weather change. However on the subject of the corporate’s core enterprise, his eye is on the underside line. He has one of many greatest company jobs on the planet for a purpose, and that is as a result of underneath him, Apple has made and continues to make lots of money. And as tempting as it’s to assign the corporate’s much less fluffy methods to an imaginary evil adviser (maybe a profit-obsessed spokesperson for shareholders), the best clarification is that Cook dinner is a ruthless businessman.
Take iMessage, for instance, which was within the information this week when Google pulled a large banner advert attempting to disgrace its rival into adopting the RCS messaging commonplace so iPhone and Android homeowners can message one another from a place of equality. Now, if Cook dinner’s Apple existed to make the world a greater place (as we might sometimes wish to assume), this might be a no brainer. Positive, there are technical hurdles, however a common commonplace throughout all platforms would assist individuals keep in contact extra simply, no matter their selection of gadget. Apple does not wish to, although, as a result of iMessage (and the embarrassment Android customers get once they be part of a gaggle chat and pressure everybody to make use of SMS) is a superb strategy to encourage individuals to purchase iPhones. And Cook dinner’s job is not to do what’s proper for his opponents, it is to do what’s proper for Apple.
An identical precept applies to the corporate’s ongoing, multi-front battle towards allegations of anti-competitive habits. Once more, it is arduous to argue that permitting customers to restore their very own units, for instance, would not make life simpler for not less than some individuals. However approved and in-house repairs are a juicy income, so Apple resisted the concept for so long as attainable, then launched an automated restore program ostensibly designed to place individuals off. The identical goes for various fee methods and app shops: each have held out, not as a result of they expose customers to safety points (a worthwhile however solvable consideration) however as a result of they undermine worthwhile income streams.
Typically, I am nice with this. Apple’s job is to not make our lives simpler. It’s a company, whose solely job is to extend profitability and obey the regulation. What’s extra, I do not typically belief company accountability: if we wish change, why ought to we rely on some swimsuit charity? As a substitute, we should implement the behaviors we demand of our firms utilizing the regulation and the poll field. Not simply because that is the one language they perceive, however as a result of they can not change their minds when it turns into inconvenient.
*Okay, I am British, I can say this.
IDG
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We have rounded up the 5 most spectacular options of Apple launched in 2022.
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repair the iphoneand different New Years resolutions Apple must make.
Jason Cross talks about Apple Benefit of 3nm chip (and explains why it does not actually matter)
Apple is “severely” contemplating a worth reduce like iPhone 14 Plus Gross sales drop.
Apple share MagSafe with the world on the brand new Qi2 wi-fi charging commonplace.
the rumor mill
Which of the most important Apple rumors will grow to be actuality in 2023?
WWDC 2023 it may very well be Apple’s most enjoyable keynote in years.
A less expensive pair of ‘Lite’ AirPods will reportedly assist Apple compete with earbuds underneath $100.
and a Greater, brighter Apple Watch It is reportedly coming subsequent 12 months.
He iPhone 15 and 15 Plus rumored to be getting a large Professional digital camera improve.
of Apple first launch of 2023 it may very well be an android app.
How massive will 2023 be? for Mac? This massive.
Fortnite it could return to the iPhone in 2023.
podcast of the week
The brand new 12 months is commonly used as a gateway for change. And whereas Apple does lots of issues proper, we hope Apple will observe swimsuit and introduce some a lot wanted modifications. Macworld workers speak about a few of the issues we hope Apple will do in 2023 on this episode of the Macworld Podcast.
You’ll be able to watch all of the Macworld Podcast episodes on Spotify, Soundcloud, the Podcasts app, or our personal website.
Software program updates, bugs and points
Apple has ‘briefly’ eliminated a principal characteristic of iOS 16.2.
I seen the overexposed uncooked picture export error on macOS Monterey Photographs? Don’t fret, it is mounted in macOS Ventura.
And with that, we’re accomplished for this week. If you need to obtain common summaries, please subscribe to our newsletters. You can too observe us On twitter for breaking information. See you subsequent Saturday, get pleasure from the remainder of your weekend and keep Appley.
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