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By Chris Henrich September 15, 2022
Simply 24 hours earlier than a giant occasion, a small crew created a profitable scavenger hunt.
Stacys is the creator and chief of the Hunnys undertaking, a extremely profitable NFT (non-fungible token) undertaking. Final June, she and her crew have been getting ready for her look at NFT.NYC, a networking occasion and commerce present devoted to selling NFT tasks and showcasing creators from world wide.
Over 15,000 exhibitors and guests lined as much as descend on Instances Sq., and the crew was decided to supply a singular expertise for any member of the Hunnys group in attendance, whereas additionally partaking with potential new followers. With the occasion solely 24 hours away, they selected a scavenger hunt. Through the use of AWeber Touchdown Pages, Hunnys delivered among the best group occasions on the honest.
“The night time earlier than the occasion, we began eager about all these new scavenger hunt concepts that we hadn’t beforehand deliberate. Because of AWeber, we have been capable of go from planning to execution to supply in a matter of hours.”
— Rat Benetar, Hunnys.web Group Supervisor
How Hunnys.web did it
Step one was to create the primary web page of the occasion to element the small print of the hunt. The crew selected their new area identify proper within the touchdown web page editor. They then related their Canva account and started creating the framework for the occasion.
The Hunnys crew then planted 17 plastic eggs across the convention venues and Instances Sq.. Inside every egg was a QR code. When scanned, the code would hyperlink immediately to every egg’s particular prize web page. These pages have been additionally created inside AWeber, every with a customized web page path.
Prizes ranged from hats and hoodies to a “grand prize” of 0.5 Ethereum (a sort of crypto foreign money), so the crew additionally wanted a approach to securely establish the unique winner and ship the rewards. The answer was to incorporate a button on every touchdown web page that, when clicked, would share a pre-written tweet. That tweet would establish the winner and in addition notify the Hunnys crew that an egg had been discovered.
Ultimately, all however two eggs have been discovered. So should you’re headed to Manhattan any time quickly, hold your eyes peeled!
Finally, the crew obtained a lot congratulations and reward from exhibitors and individuals alike.
The Hunnys group noticed a rise in engagement via Twitter and Discord as present members and new followers joined in on the enjoyable. Nonetheless, the most important lesson for the Honeys crew?
“In an area as busy and thrilling because the NFT market, it is actually vital to face out and ship a singular expertise to your viewers. Our model is all about enjoyable, group and celebrating innovation. We have been delighted to have the ability to provide an expertise that lived as much as these values we consider in.”
— Rat Benetar, Group Supervisor
Should you’re searching for a artistic approach to interact your viewers, here is a step-by-step template detailing precisely how Hunnys used AWeber to face out from the group.
Learn how to Create a Scavenger Hunt (or Any Different Occasion) With AWeber’s Touchdown Web page Builder
Step 1: Get a site to your pages
The Hunnys.web crew began by going to the domains web page in your account. To get there, go to your AWeber dashboard, then click on in your firm identify and deal with within the backside left nook. This can take you to your “My Account” web page. Discover “Domains and addresses” within the second column from the left and click on “Get one now from Google Domains.”
Step 2 – Arrange your occasion touchdown web page within the touchdown web page editor
Hunnys first created the house web page for his or her scavenger hunt website. With somewhat assist from a touchdown web page template, they created their first web page very quickly.
They then modified their web page path settings to be the house web page (also called the “index” web page) of their area.
Step 3 – Arrange the remainder of the touchdown pages for the occasion
Hunnys used a sequence of 17 pages, one for every egg. That seems like a number of work, however they did it very quickly utilizing the ‘Copy’ function on AWeber’s house pages.
They gave every copied touchdown web page a singular URL. They then selected a selected prize for every web page.
That is what it appeared like after establishing all of the pages:
And that is what one of many touchdown pages appeared like.
Every web page additionally included a button with a transparent name to motion that, when clicked, would “Notify the Hunnys crew” by finishing a pre-written tweet to the individual that would come with the distinctive code for that web page.
Utilizing Canva (which is built-in with AWeber, so you’ll be able to entry your Canva account from inside your AWeber account, immediately from the touchdown web page builder), the Hunnys crew was capable of generate a sequence of 17 QR codes, every one linked to the 17 distinctive locations. pages that they had created.
These QR codes have been printed and positioned on the eggs. Now the crew had the eggs prepared to cover in Instances Sq. and within the convention ballroom.
After hiding every egg, the crew would tweet a touch to offer individuals a common thought of the place to look.
So all they needed to do was wait. As individuals started to seek out the eggs, one after the other, they might scan the QR code on the egg with their telephone after which set off the tweet Hunnys had arrange, thus claiming the prize from him.
The end result? The hunnys bought a number of visibility and constructed an excellent stronger bond with their tribe. Stacys liked the end result and the way simple it was to make all of it occur with AWeber: “Instruments like those AWeber supplies are invaluable to me as a enterprise proprietor. Our trade strikes quick and when we’ve an important thought, having the ability to carry it to life shortly provides us an edge over the competitors.”
Create your personal scavenger hunt, or some other occasion, with AWeber’s touchdown pages
You may borrow this scavenger hunt template to your personal occasion or use it as inspiration to shortly create an internet site. A setup like this might be used for a celebration, company occasion, or perhaps a household retreat. Or you’ll be able to create a easy web site for a strolling problem, charity, or bike race. AWeber touchdown pages can be utilized for far more than simply freely giving ebooks or thanks pages.
Join your free AWeber account to get began.
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