Marketing campaign Monitor’s Yr in Evaluate | Pressure Tech

5 minute studying time

Circe McNaughton – December 13, 2022

2022, one other eventful yr. We navigate by way of new challenges and new advertising developments that proceed to maintain us on our toes. However with all of this “new,” we nonetheless be sure that to develop our methods to face out and join with our viewers.

This yr has introduced a renewed concentrate on nurturing present buyer relationships, establishing belief, creating lasting impressions and delivering worth, all in pursuit of a real connection. We consider that connecting with our clients is how we measure success, so this pattern, for us, is a pattern that can proceed by way of 2023 and past.

We’re proud to say that our platform and our purchasers have conquered this new panorama to efficiently join and convert audiences like by no means earlier than. However, earlier than we shut out a fruitful 2022, let’s take a second to look again and acknowledge the accomplishments and milestones we have reached.

Collectively we made an impression

This yr, Marketing campaign Monitor purchasers used our platform to ship extra emails than ever earlier than: 31,985,621,168 to be actual, they opened in 248 international locations worldwide*. That is some severe attain!

and also you designed 491,373 electronic mail templates that ensured it stood out within the inbox.

Embraced expertise and upped your electronic mail advertising recreation

You harnessed the ability of electronic mail, A/B check 140,663 campaigns and configuring 41,382 automated journeys. Consider all the extra interactions and conversions you generated!

Our new product launches made it straightforward so that you can create impactful campaigns

2022 featured a few of our most fun releases to this point. we debuted 26 new options which targeted on supplying you with a better, quicker, and naturally, easier option to create impactful campaigns that take your advertising to the following stage.

Our greatest and most fun launch for 2022 was the launch of SMS marketing campaign monitoring – which is now out there to contract clients sending SMS to the US, UK, Australia and Canada, with expanded availability in 2023 (watch this house)!

Our monumental launch of SMS now provides our purchasers entry to probably the most highly effective and efficient advertising channels, to allow them to join and convert like by no means earlier than:

• The identical intuitive marketing campaign creation interface as electronic mail, making it straightforward so that you can launch your SMS campaigns Fast.
• Enhance return velocity in your advertising funding by encouraging rapid motionof your subscribers.
• Seamlessly seize SMS permissions so you possibly can rising up your checklist, increase gross sales and emergency unit with extra contact factors.

However we did not cease there. Listed below are a number of the different featured options:

Take a look at all of the enhancements to our merchandise from 2022 right here: What’s new in Marketing campaign Monitor.

you possibly can belief us

We help you with a 99.51% supply price for all electronic mail campaigns despatched. And with 99.98% software availabilityyour expertise was seamless with minimal interruptions.

Our workforce supported you each step of the way in which

While you did want help, you liked that we now have a devoted help workforce, with actual technical experience, and we all know this as a result of 90% of you have been glad with how our workforce resolved your requests.

We hold you forward of the curve with greatest practices

We love creating content material to help you on product greatest practices and enable you to navigate the adjustments and developments within the advertising trade. We look ahead to bringing you much more content material and connecting as a neighborhood by way of occasions in 2023, however for now let’s take a look at some highlights from 2022.

• SMS Finest Practices Useful resource Heart – Our workforce has executed lots of analysis on SMS greatest practices (so you do not have to).
• Electronic mail Academy – Desire Heart Finest Practices – We have added a brand new on-line electronic mail advertising course to our Electronic mail Academy household
• Signals22 – Our digital relationship advertising occasion, hosted by CM Group, introduced you 30 shows over 4 days mapped to the 4 phases of relationship advertising: Purchase, Interact, Personalize and Retain. Watch classes on demand.
• Deliverability Q&A: We all know how necessary deliverability is to you, so we sat down with our in-house deliverability skilled, John Peters, that can assist you maximize tray placement and engagement entrance throughout the busiest time of the yr.
• we launch about 20 New Trendy Electronic mail Templates that enable you to drive curiosity and engagement in your electronic mail applications. Discover them within the ‘newest class’ within the electronic mail builder.

And collectively, we attain new heights

By our partnership with you, we now have obtained trade recognition. Listed below are a few awards we’re happy with;

As a part of the CM Group household, we’re extraordinarily proud and honored to be acknowledged as a 2022 TrustRadius Tech Cares recipient. This award is a real testomony to all the CM Group’s work in direction of a extra inclusive and accountable enterprise.

CM Group was additionally chosen as one in every of Enterprise Insider’s Finest Advertising and marketing Know-how Firms of 2022 and “Finest Total MarTech Firm” for the third yr in a row by the MarTech Breakthrough Awards.

But it surely would not have been attainable with out you

We’re proud to be a companion that may develop with the altering advertising panorama and enable you to seamlessly join along with your viewers, it doesn’t matter what challenges come up. Whether or not these adjustments are in the way in which we devour info, adjustments in laws and insurance policies, and even adjustments in advertising methods in immediately’s financial local weather, we’re at all times able to adapt and pivot. Marketing campaign Monitor’s upcoming Shopper Developments Index will forecast a few of these anticipated adjustments all through 2023, so you possibly can navigate the brand new yr with confidence (keep tuned for extra!).

Yearly, we will not think about being extra impressed than we already are by entrepreneurs creatively utilizing Marketing campaign Monitor to attach with their clients. However right here we’re, ending 2022, feeling much more impressed than ever. We won’t wait to see what subsequent yr brings, and we look ahead to being part of your journey in 2023.

*Utilizing nation codes as ISO3166 measure